Task: Student must analyze the case below and answer the following questions accordingly
Case Study: Leather Product Company Acquisition
Background:
You are the owner of a thriving leather product and sales company that has been operating successfully in the B2B market for a decade. Your company has established a strong reputation for producing high-quality leather goods, including bags, wallets, and accessories. Due to your continued growth and market presence, you have decided to expand further by purchasing one of your competitors in the leather product industry, which was staggering due to the previous pandemic crisis.
Situation:
After the successful acquisition of your competitor, several projects are necessary to integrate the newly acquired company into your business operations and ensure a smooth transition. You will streamline financial reporting, optimize operations, retain and grow the customer base, and track marketing efforts efficiently.
YOUR TASK: Choose two (2) of the acquisition projects below. Write a combined report to support your decision-making strategies with data analysis. (Both spreadsheets and visualizations are required.)
Acquisition Project 1: Financial Integration:
Acquisition Project 2: Operational Streamlining:
Acquisition Project 3: Customer Base Consolidation:
Acquisition Project 4: Marketing and Brand Strategy:
Evaluation and grading:
First acquisition project
5
Create an excel spreadsheet that shows your company’s data (before acquisition). Use at least 10 rows.
5
Create an excel spreadsheet that shows the data for competitor (before acquisition). Use at least 10 rows.
10
IDENTIFY A SITUATION: Explain your how acquisition of the competitor has created a need for data analysis and reporting to assess financial / operational / customer / marketing aspects of the business integration.
10
IDENTIFY A TASK: Use Excel for data analysis to compare the performance of both companies. Calculate ratios and assess the overall health of the integrated business.
5
IDENTIFY AN ACTION: Supported by your findings in the combined data, find a feasible action to implement for the task you mentioned above.
10
EXPLAIN THE RESULTS: Explain how your action leads to improved business efficiency, cost savings, and revenue growth.
Second acquisition project
5
Create an excel spreadsheet that shows your company’s data (before acquisition). Use at least 10 rows.
5
Create an excel spreadsheet that shows the data for competitor (before acquisition). Use at least 10 rows.
10
IDENTIFY A SITUATION: Explain your how acquisition of the competitor has created a need for data analysis and reporting to assess financial / operational / customer / marketing aspects of the business integration.
10
IDENTIFY A TASK: Use Excel for data analysis to compare the performance of both companies. Calculate ratios and assess the overall health of the integrated business.
5
IDENTIFY AN ACTION: Supported by your findings in the combined data, find a feasible action to implement for the task you mentioned above.
10
EXPLAIN THE RESULTS: Explain how your action leads to improved business efficiency, cost savings, and revenue growth.
10
Coherence and complementarity between two project reports
100
TOTAL
Formalities:
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