powerpoint presentation and need the explanation and answer to help me learn.
please see the instruction in the file
Based on feedback i provided below to revise the whole powerpoint. For final work, you need to revise these points, and also please revise the script. I will upload the original ppt, script and data excel.
Labels like this makes it very confusing/difficult to read the graph
So many data points like these below are cumbersome and makes it difficult for me to digest any information at all
Having a single formmating issue like this isnt the end of the world, but make sure to double check your work so you dont have multiple. When you start having more than one, then you start appearing to be unprofessional.
Include an introduction slide for yourself.
Put your company logo on the first slide
Have an outro slide that allows for questions and answers
Include appendix slides that would answer any potential questions your audience may have, or to provide further support information which is necessary for the main presentation.
Fashion Brand Data Analysis
Script and Outline
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Slide 1: Cover Slide
Slide 2: Introduction Slide
The global fashion industry relies on constantly evolving trends that cater to consumers’ desire to be up-to-date with the latest fashion. People want to wear the latest trend in the market. Nevertheless, this implies that branded products have a limited duration before expiration, necessitating fashion producers, designers, and retailers to adhere to strict timetables for production and delivery. Any producer that does not keep up with this evolving nature of the market faces stiff competition. In other words, the fashion industry is among the most competitive industry in the worldwide marketplace. Companies, therefore, have to continuously reassess their goals for growth in certain regions and refine their strategy to suit better the geographical areas in which they operate. In this analysis, I will analyze different brand categories, including apparel, cosmetics, luxury, and sportswear.
Slide 3: List of Key Players and Regions
The report has provided an analysis of the original regional markets of the key brands, encompassing America (the United States) and Europe (Germany, France, the United Kingdom, Italy, Spain, Sweden, and Switzerland. Europe has been identified as the primary original market for all the brands, as shown in the chart. Europe, as one of the main consumer markets for these products, significantly influences the fashion market. Europe, with its large number of wealthy individuals and a strong inclination towards luxury spending, presents a substantial market for fashion brand manufacturers. The market expansion is driven by the region’s economic stability, fashion-forward cities such as France and Italy, and a strong aspiration for distinction and status.
Slide 4: Apparel Market Analysis
The Apparel market is also characterized by high competition, as indicated in the Racking chart. Brands such as H&M, Gap, and Zara need help to maintain their brand image in the market. However, other brands, such as Boss, Benneton, Levis, and Ralph &Lauren, have managed to sustain their high ranking in the market. These brands experience a highly competitive landscape, as indicated by the concentration ratio and market share (ranking chart). The explanation for the changing growth rates among the brands is that consumers are increasingly aware of the growing negative environmental effects of apparel, hence driving them to choose sustainable brands (Gazzola et al., 2020). In this case, highly competitive brands, including Boss and Levis, need help maintaining their market share by introducing sustainable apparel products.
Slide 5: Cosmetics Market Analysis
The cosmetics market is indicating consistent growth for all its products. Brands that are ranked highly continue to have larger market share as low-ranked brands like L’Oréal struggle to gain market share over the years. The growth rates are consistent because of the increasing awareness of the need for skincare routines for appearance and well-being. In addition, the growth rate is fluctuating because of the changing demands of consumers, especially the need for organic and therapeutic products. Currently, major producers such as Sephora, among others, are utilizing the available digital markets to gain consumers and increase growth rates while also meeting the changing consumer demands.
Slide 6: Luxury Market Analysis
The luxury market is exhibiting a continuous and consistent growth rate since 2001. The Brand categories show different ranking levels over the years. However, Louis Vuitton has been consistently ranked the lowest among the above brands. The changing ranks of each brand name over time are due to the changing consumer tastes and preferences. The growth rate of the luxury category also fluctuates, hence indicating the changing consumer’s buying behavior. According to the Imarc Group report (2023), the fluctuating growth trend in the fashion industry is due to the changing number of wealthy customers and the changing personal income level. With the increased personal income, there is a rising inclination to indulge in opulent and luxurious fashion products. The trend changes with reduced personal income affected by the economy, hence causing the fluctuating growth trend.
To create market opportunities for their products and sustain growth, luxury fashion firms demonstrate exceptional skill in crafting exclusive items, partnering with esteemed designers, and utilizing scarce materials. The exclusivity of these products attracts buyers who desire to distinguish themselves and possess items that are not readily available to the general public. In addition, the influence of branding and the value of brand equity are key factors that propel the luxury fashion business. Luxury brands carefully cultivate their image, aligning themselves with tradition and excellence. This branding establishes a perception of attractiveness and high status, appealing to consumers who appreciate the esteemed reputation and long-standing history associated with these products.
Slide 7: Sportswear Market Analysis
As shown in the rank chart, Nike is the top brand, while Puma is ranked list among these four brands in the sportswear category. The key players include Puma, Adidas, and Nike. The ranking increased from the beginning of 2008, while the growth rate increased rapidly from 2010. Puma had the highest growth rate between 2011 and 2018 than the other brands. Like the above categories, sportswear brands are affected by changing consumer demands and preferences. Nike has maintained a consistent growth rate over the years with little fluctuations. The growing need to adopt smart sportswear for health monitoring, especially during workout routing, indicates growth opportunities for all these key players. Innovation and creativity are the key drivers of market growth.
Slide 8: Brand Equity
The four segments, consisting of Apparel, Cosmetics, Sportswear, and Luxury, have witnessed a growing brand equity since 2001. The above chart demonstrates that the growth rate of brand equity among fashion businesses was impacted by both the global financial crisis (2008–09) and the global pandemic (2019–20). In 2008, most of these categories had slow growth of brand equity. However, the amount of brand equity continued to increase during both of these crises, as shown in the chart. In addition, the apparel segment experienced a greater impact than other segments, such as sportswear, cosmetics, and luxury.
Slide 9: Brands vs. Growth Rates
Comparatively, brand equity grew despite the economic crisis, while the growth rate dropped sharply in 2020 due to COVID-19. As observed in the above chart, the growth rate fell significantly, dropping from a positive 7% in 2019 to a negative 4% in 2020 before rebounding to a positive 10% in 2021. The chart illustrates the influence of the global financial crisis in 2008 and the global pandemic in 2020 on the value and perception of fashion brand equity. As a result, the key players had to rely on digital markets to sustain their brand equity and growth rates.
Slide 10: Brand Origin Country
Comparison based on country indicates that the U.S.A. produces the highest number of brands, followed by France. Spanish and Switzerland have the lowest number of brand producers. Therefore, there is a need for these players to invest in research and development (R&D) and prioritize innovation to push their market share.
In the fashion business, Europe has demonstrated its superiority over the U.S.A. As mentioned earlier, Europe, with its large number of wealthy individuals and a strong inclination towards luxury spending, presents a substantial market for fashion brand manufacturers. The market expansion is driven by the region’s economic stability, fashion-forward cities such as France and Italy, and a strong aspiration for distinction and status.
The chart indicates the rankings per brand, showing the weaknesses and strengths of various markets based on each brand. The results indicate that key players should invest in innovation, creativity, and digital platforms to improve their growth rates and brand equity.
Slide 12: References
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